SEO in Singapore commonly costs between SGD 500 and SGD 5,000 a month. Many guides put small businesses at roughly SGD 800 to SGD 2,000 a month, and businesses in competitive markets at SGD 1,500 to SGD 3,000 or more. A one-off audit costs much less than an ongoing retainer. This guide explains the pricing models and what you should expect at each level.
The short answer
| Level | Typical price (SGD) | What it usually covers |
|---|---|---|
| Freelancer or basic package | Roughly 200 to 800 a month | Light on-page fixes, a Google Business Profile, limited reporting |
| Small business retainer | Roughly 800 to 2,000 a month | Keyword research, on-page work, local SEO, some content |
| Growth or competitive | Roughly 1,500 to 3,500 or more a month | More pages and content, technical fixes, link building, regular reporting |
| One-off SEO audit | A few hundred to a few thousand | A review and a list of fixes to carry out |
Figures are the ranges that Singapore SEO agencies publish. They are not independently verified and vary a lot, so ask each provider exactly what is included.
Pricing models
- Monthly retainer. A fixed fee for ongoing work. Most common because SEO is gradual.
- One-off audit and fix list. A review of your site and profile with a prioritised list of fixes. Good if you can implement changes yourself.
- Project fee. A fixed price for a defined job such as optimising a new website.
- Hourly consulting. Useful for advice, but costs add up.
What affects the price
- Competition. Ranking for "plumber Bedok" is easier than for "insurance Singapore".
- Size of your website. More pages means more to fix and improve.
- Content needs. Articles, service pages and location pages take writing time.
- Link building. Earning mentions from other sites is slow and costly when done honestly.
- Technical issues. Slow pages, broken links and poor mobile layout take effort to fix.
- Reporting. More detailed reports and strategy sessions cost more.
What good SEO for a small business includes
- A complete, accurate Google Business Profile
- Clear page titles, descriptions and headings that match what customers search
- A site that loads fast and works on phones
- Helpful pages and articles written for your customers, not for search engines
- Consistent business name, address and phone number everywhere
- A simple way to collect genuine reviews
- Honest monthly reporting on visits, calls and enquiries, not just rankings
How long does SEO take?
There is no exact timeline. Local SEO changes, such as improving a Google Business Profile, can show results sooner than ranking a new website for competitive terms, which can take many months. Be sceptical of any provider that promises a specific ranking by a specific date. Nobody outside Google controls rankings.
Red flags
- Guaranteed first-page or number-one rankings
- Secret techniques they will not explain
- Cheap link packages or links from unrelated sites
- No access for you to your own Google, Search Console or analytics accounts
- Reports that show only rankings and no enquiries
What we charge
| Service | Price (SGD) | Includes |
|---|---|---|
| SEO audit and fix list | 360 one-time | Review of your site and Google profile with a prioritised fix list |
| Local SEO | 610 per month | Google Business Profile, local SEO and 2 blog posts a month |
These are fixed prices, delivered over WhatsApp with no meetings. We do not guarantee rankings. See our SEO services for how it works.
Questions to ask any SEO provider
- What exactly will you do each month?
- How will you measure success, beyond rankings?
- Will I own and have access to all accounts?
- Where will links and content come from?
- What happens if I stop paying?
- Can you show real examples of work for similar businesses?
If you run a local business, start with the free basics in our Google Business Profile setup guide.
Frequently asked questions
Is cheap SEO worth it?
Very low prices usually mean templated work with little tailoring. Cheap can still be fine for basics such as a Google Business Profile and on-page fixes, but be sceptical of anything promising rankings for a tiny fee.
How long before SEO works?
SEO is gradual. For a small or new website, expect to wait months, not days, before seeing steady growth. Anyone who promises a ranking by a certain date cannot guarantee it.
Can I do SEO myself?
Yes, for the basics. A complete Google Business Profile, clear page titles and useful content go a long way. Many owners start with a one-off audit and do the fixes themselves.
Sources
- First Page Digital: How much does SEO cost in Singapore
- Hashmeta: Singapore SEO pricing guide
- Terris: SEO cost in Singapore
- Digital Marketing Singapore: SEO Singapore price guide
Figures from third-party sources are as published at the time of writing and are not independently verified. Check current prices and rules before you decide.
Want us to handle this for you?
SEO audit from SGD 360, or local SEO from SGD 610 a month.
See SEO services